FAÎTE™ NEW YORK

PRIVACY POLICY

FAÎTE NEW YORK INC. ("FAÎTE," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at https://www.faite-ny.com (the "Site") or use any services we offer (collectively, the "Services"). Please read this policy carefully. By using the Site, you agree to the practices described below.

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the effective date above and, where appropriate, by email or through a notice on the Site. Your continued use of the Site after any update constitutes your acceptance of the revised policy.

INFORMATION WE COLLECT

Information You Provide Directly

We collect information you provide when you:

  • Submit your email address to join our pre-launch waitlist or newsletter

  • Create an account or place an order (once our full e-commerce site launches)

  • Contact us by email or through a contact form

  • Participate in surveys, promotions, or other interactive features

This information may include your name, email address, mailing address, phone number, and payment information (processed by a third-party payment processor — we do not store full card numbers).

Information We Collect Automatically

When you visit the Site, we and our third-party service providers may automatically collect:

  • IP address and approximate geographic location

  • Browser type, operating system, and device identifiers

  • Pages viewed, links clicked, time spent on pages, and referring URLs

  • Information collected through cookies, pixel tags, web beacons, and similar tracking technologies

  • Email engagement data (e.g., whether a marketing email was opened or a link was clicked)

Information from Third Parties

We may receive information about you from third-party platforms such as social media networks (e.g., Instagram, Meta/Facebook), analytics providers, and advertising partners, subject to their privacy policies.

HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Send you pre-launch communications, product updates, and marketing emails (with your consent)

  • Process and fulfill orders, and communicate about your purchases

  • Operate, maintain, and improve the Site and our Services

  • Understand how visitors use the Site through analytics

  • Serve you personalized advertising and measure the effectiveness of our marketing campaigns

  • Detect and prevent fraud and protect the security of our Site

  • Comply with legal obligations and enforce our Terms of Service

  • Respond to your inquiries and provide customer support

COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to enhance your experience, analyze Site performance, and deliver relevant advertising. Categories of cookies we use include:

  • Essential Cookies: Required for the Site to function (e.g., shopping cart, session authentication). These do not require your consent.

  • Analytical/Performance Cookies: Help us understand how visitors use the Site, including traffic sources and popular pages (e.g., Google Analytics).

  • Functional Cookies: Remember your preferences to personalize your experience.

  • Marketing/Targeting Cookies: Track your browsing to enable interest-based advertising (e.g., Meta Pixel, Google Ads).

You may manage or disable non-essential cookies through your browser settings or, once available, through our cookie consent tool. Note that disabling certain cookies may affect Site functionality.

Google Analytics Opt-Out: You may opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

Do Not Track: We do not currently respond to Do Not Track signals transmitted by browsers, as no uniform standard for honoring such signals has been adopted.

THIRD-PARTY SERVICE PROVIDERS

We share your information with trusted third-party service providers who perform services on our behalf. These parties are permitted to use your information only as necessary to provide their services to us. Our current service providers include:

We may add or change service providers from time to time and will update this list accordingly.

HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: As described in Section 4 above.

  • Legal Requirements: If required by law, regulation, court order, or government request, or to protect our rights, property, or safety, or that of our users or the public.

  • Business Transfers: In connection with a merger, acquisition, sale of assets, financing, reorganization, or bankruptcy, your information may be transferred to a successor entity.

  • With Your Consent: We may share information with third parties when you have given us your explicit consent to do so.

  • Aggregated/De-Identified Data: We may share aggregated or anonymized data that cannot reasonably be used to identify you.

YOUR CHOICES AND RIGHTS

Marketing Communications

You may opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link in any such email or by contacting us at hello@faite-ny.com. Note that you may still receive transactional or order-related emails after opting out of marketing.

Accessing and Updating Your Information

If you would like to access, correct, update, or delete the personal information we hold about you, please contact us at hello@faite-ny.com. We will respond to your request in accordance with applicable law.

California Residents — Additional Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to:

  • Know the categories and specific pieces of personal information we have collected about you

  • Know whether we have sold or disclosed your personal information for business purposes

  • Opt out of the sale or sharing of your personal information (we do not sell personal information)

  • Request deletion of your personal information (subject to certain exceptions)

  • Non-discrimination for exercising any of these rights

To exercise these rights, please contact us at hello@faite-ny.com. We will verify your identity before processing your request. California residents may also submit requests through an authorized agent, provided the agent has your signed written permission and we can verify your identity.

California Civil Code Section 1798.83 ("Shine the Light") also permits California residents to request, once per year and free of charge, information about categories of personal information we disclosed to third parties for their direct marketing purposes. To make such a request, please contact us at hello@faite-ny.com.

Other US State Privacy Laws

Residents of Colorado, Connecticut, Virginia, Texas, and other US states with enacted consumer data privacy laws may have additional rights regarding their personal information, including the right to access, correct, delete, or obtain a portable copy of their data. To exercise these rights, please contact us at hello@faite-ny.com.

DATA RETENTION

We retain your personal information for as long as necessary to provide our Services, fulfill the purposes described in this Privacy Policy, and comply with our legal obligations. When information is no longer needed, we take reasonable steps to delete or de-identify it.

SECURITY

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security, and you transmit information to us at your own risk. In the event of a data breach that affects your information, we will notify you in compliance with applicable law.

CHILDREN'S PRIVACY

The Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child under 16, please contact us immediately at hello@faite-ny.com and we will take steps to delete such information.

LINKS TO THIRD-PARTY SITES

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

INTERNATIONAL USERS

The Site is intended for users located in the United States. If you access the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

FAÎTE New York Inc.

Email: hello@faite-ny.com

Website: https://www.faite-ny.com